Manufacturers are slowly, sometimes oh so slowly shrinking their products whilst retaining the same price. I have noticed this shrinkage on several products recently, particularly tubs of yoghurt, sandwich fillers and the like, where once opened you can see that there is a distinct drop in the level of identically priced foods.
We stocked up on Cheese strings for The Granddaughter and Grandson this autumn and I rediscovered that I like these too, so we bought a few recently for me. Guess what? Exactly the same package but a much shorter cheese string! No doubt we will soon be seeing a new packaging with NEW IMPROVED cheese strings and inside cheese string in a package resized to disguises the loss of cheese in this new pack.
They are not the only ones.
I sometimes buy Kleenex balsam tissues, if I have a heavy cold, they really work and keep my nose from getting sore. I had a cold not long ago and needed to stock up again and found that Kleenex have changed the name and called it Soothes.
Apart from the new name, the box is the same but the contents are now less. I have not had a cold since buying the new packs, so I have not yet been able to test these still keep my nose pain free. Maybe that has not changed but the label does say 'with a touch of basalm'. So maybe that is reduced too.
Above the Kleenex box unopened
The Soothes box unopenedSo do they think we are all stupid? – of course they do!
oooh...... a fellow curmudgeon. Fantastic.
ReplyDeleteAnd don't forget about marketing snafu. It's how those pesky shampoo people try to double their company profits with just one word in their instructions on the pack.
Repeat.
regards.....
I've seen it happen with granola bars. Maybe you call them something else over there - cereal bars? While the price continues to rise, the bars continue to shrink, and they don't even bother to change the wrapper, so you can see the increasing shrinkage take place each time you buy a new box. But we ARE the dummies - why do we keep buying these products then?
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